internet

Impact of Internet on Society

The positive impact of the internet on society

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Internet impact on society is now making economic, social, and

political changes around the globe. It's obvious because the

billions user, communities, cultures using the internet in the

daily life. And our actions, thought and communication skills

on

the internet is impacting society positively or negatively.

AgendaIn  you will learn:•Positive impact of the internet on the society•Online buying behavior•Factor of online customer behavio

 •Impact of marketing

Online Buying Behavior(ऑनलाइनखरीदव्यवहार)

With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior of consumers and is a major source of publicity of niche segments and for established brands. This is the new way of digital revolution and businesses worldwide have realized their worth.•Examples - Online catalogues, Websites, or Search engines. When customers have enough information, they will need to compare with the choices of products or services

 Consept of digital marketing

ocial Media: Interact with your customer base using social sites like Facebook and twitter. Use it as a support channel, Launch pad for new products, announce discount and exclusive coupons to drive sales•

SEO: SEO or Search engine optimization is a technique that allows a site to get more traffic from search engines like Google, Microsoft, Yahoo etc. It is divided in two categories, off page SEO and on page

 SEO•

Content Marketing: The goal of Content marketing is to retain and attract customers by consistently creating valuable and relevant content with the intention to engage targeted audience in order to drive profitable customer action. Content marketing is valuable for companies as information people find online impacts their purchase decision.

Advertising: Online Advertising has multitude of benefits over traditional advertising and the chief difference is targeting. Most of the online marketing platforms accept banner/text/rich media ad formats which are billed in three ways CPM (Cost for Thousand) , CPL (Cost per lead) and CPC (Cost per Click).In CPM, the advertiser pays for each 1000 ad views that the ad gets, while CPC is the amount of money that is paid by advertiser to search engines for a single click on its advertisement that brings one visitor to its website. For every click the advertiser pays to search engines and online publishers. Another form of advertising is Cost Per Lead, in which the advertiser pays for an explicit sign up from an interested consumer who is interested in the advertiser's